Sunday 8 April 2007

Bad language

There is a lot of swearing on films and TV, but that’s not what I’m referring to.
I think that the media should set an example. Most writers are highly educated; they have an excellent command of language. The trouble is that they don’t use their knowledge.
I keep seeing abuses of the English language. People who should know better using phrases like: The Romans are... which is stupid.
The Romans no longer exist, so all references to them must be in the past tense.
This may appear pedantic, but language was invented to enable humans to clearly exchange information. Misuse of language leads to misunderstanding and probably explains why the world is in the state it’s in.
Bad language takes many forms, there’s dumbing down and verbal diarrhoea. The former is usually justified by the excuse that it lets the audience understand what’s being said. The latter is just a form of snobbery.
Verbal diarrhoea means using more, or longer words than necessary.
Advertising is another user of bad language. In this case the aim is to persuade us to buy the product, so it can be useful to muddy the waters. For example: Saying that something is a ‘quality product’ leads most people to assume that that is a good thing. Strictly speaking the word quality is a noun, not an adjective. On its own it means some aspect of an item and can be bad, or good.
If it is going to be used to describe something it needs to be part of an adjectival phrase for example low quality, poor quality, or maybe even high quality.
Adverts that don’t mean what they say are a constant source of amusement:
Nothing works better than Anadin; so don’t take anadin, take nothing to cure your headache.
9 out of 10 cats prefer Felix; can I have that it writing? Why are my cats all the 1 in 10 that don’t prefer it, anyway
Heavy plant crossing… I was expecting a Giant Sequoia to walk across the road.
My motto is KISS – keep it simple stupid. If you want to be understood, write as you speak. Don’t use 2 words if 1 will do and don’t use a long word (affirmative) when a short one would be better (yes).

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